In my nearly two years working for the Northern California jewelry company, Holly Yashi,
I had the opportunity to master my front-end website design and management skills, managing both the retail and wholesale websites and their test-site counterparts. I created banners, gifs, and digital illustrations for the seasonal marketing campaign. I implemented my videography and video editing skills, producing over 9 styling, advertisement, and instructional videos. I learned voiceover acting for radio ads and participated in 3 radio ad campaigns. I drafted and illustrated behind-the-design mock-ups to bring customers into the making process. I was also responsible for store signage including marquees and informational signs. I created email promotions, tying them back to the website, creating a cohesive brand look and feel.
Overall, I was eager to work around a creative team and to implement the multiple skills that I have into new projects. I enjoyed the process of critique, but also learning when good enough is great. Thriving in a fast-paced environment is fulfilling. I look forward to working with a mix of creative and analytical people in the future.
Below, view the email promotions by clicking “Go to E-Promos” or scroll to see built webpages, gifs, store signage, and videos.
Holly Yashi Email Promotion Portfolio
Digital and Illustrative Design
Videography and Editing
2022 Summer Limited Edition Necklace
Filmed at the Samoa Dunes mid-spring, it was a challenge to bring this summer campaign to life. With a collection of model shots and a beautiful b-roll, this ended up being one of my most successful videos.
Cleaning & Care
I had the privilege of working beside the production design studio, being able to run downstairs to produce the perfect shot. This video was made as cleaning instructions for retailers and customers alike.
6-in-1 Ways to Wear Long Necklaces
Jewelry designer, Maria, was always able to come up with new ways to transform Holly Yashi’s 24” 6-in-1 long necklaces. This video captures some of the ways the many ways to style this jewelry.
Niobium
Niobium is Holly Yashi’s signature metal, and the company has been color-anodizing the metal for over 30 years (before that, it was titanium). This informational video was made for retailers to better understand this unique metal and it’s significance to the brand.
Hawaiian Moon Collection
A collection overview encompasses the behind-the-design process, as well as styling. This video needed to be made quickly, but was a pleasure to pull together.